Kim Hambi London

This project required an overhaul of the basic on-page SEO, keyword rich content and the build of a robust and user friendly e-commerce process. It’s allowed Kim Hambi London to stand out in the hand crafted luxury natural haircare products industry and delivered improvements in engagement.

The Client

LAUNCH DATE

June 2020

PROJECT SCOPE

E-commerce website
Bespoke development
Technical SEO
Branding
Digital marketing strategies
Social media integration
Web support & maintenance

About The Client

Kim Hambi is an expert hair stylist whose focus is primarily on the use of natural products. This led to her brand of hair, body and home products that are eco-friendly, sustainable, vegan friendly and ethically sourced.

We discovered that her website was the main reason for the stalling growth. Due to lack of structure, an unintuitive e-commerce system and the fact that it wasn’t geared up for mobile search engine rankings as well as usability. It became clear that we needed a strong digital strategy.

The strategy for success

We researched the client and their industry then determined the primary problems to solve. Then developed a digital plan to solve them.

THE CHALLENGE

The bottom line was that we had to redesign a failing e-commerce website, increase engagement and boost sales. Simply designing a better looking website wasn't going to achieve this, we had to review the written content.

OUR SOLUTION

We redeveloped the e-commerce procedure so customers can find the products they wanted within 2 to 3 clicks. The websites products and stock management was fully integrated with social media API's for ease of stock management.

THE RESULTS

Since launch, the improved booking process and updated CMS has led to a more rewarding user experience that's frequently remarked upon. And most importantly, there has been a significant increase in purchases that had previously stagnated.

Colour scheme

The brand identity was developed along with the client who had previously designed a website and we agreed it required significant changes to give the products a premium feel.

PURE BLACK

#000000

SLATE GREY

#323232

TRUE GREY

#767676

DARK TAN

#A8774A

SAND

#E6C3A3

PURE WHITE

#FFFFFF

A new brand identity

The old logo was very bland, and lacked that touch of professional creativity. We knew that this would be the first step to establishing Kim Hambi London as the luxury brand they are.

We created the new brand with a new colour scheme, typography, tone of voice and logo. Then we expanded these elements into the web design to create a full brand identity that balanced a luxury feel with quality.

Personality and style

The new brand identity needed to feel high end, but also approachable, matching both their luxury hair care products and the personal touch to their service.

The new brand had a high end and luxury feel which reflected the Kim Hambi London brand values of splendour, but an approachable brand.

01. The Office

02. Video

03. Letterhead

04. Printed glass

A clear message

A better looking web design wasn't going to be enough to bring in business. So we focused on improving the user experience, overhauled the on-page SEO and updated the website with keyword rich written content for a clearer message and to make it search engine friendly.

The user experience

As an e-commerce website that focused on natural hair and beauty products we felt it was important for the websites wireframes to be driven by the users journey and experience. The mobile phone experience had to match the convenience of laptop/PC & tablet as over 60% of their target audience visited from a phone or similar device. Knowing what prominent devices the target audience was coming from was vital to the development of the user experience and this becomes more evident when you see the results below.

Style & substance

Our redesign and on-page SEO overhaul had an immediate impact on the websites conversion rate. Within 4 to 8 weeks there was a significant increase in organic traffic (unpaid website traffic) when compared to the previous year.

We believe that more advanced SEO techniques are likely to bear even greater success for further growth of organic traffic.

895%

Increase in revenue

1053%

Return on investment

959%

Increase in leads

57%

Reduced bounce rate

Managing Director

Kim

What Kim had to say

A huge thank you to P4B Digital for designing a website that represents my brand so well. You were a pleasure to work with and went above and beyond to make this project work, we couldn’t have done it without you.

You are absolutely the best people for the job.