Seafood Sensations was a new startup with no previous online presence. To establish a strong online presence, we had to build an e-commerce website, develop a brand identity, conduct social media marketing, and provide ongoing web support and maintenance.
The project resulted in significant online sales and positive feedback from customers, demonstrating the success of the implemented solutions.
Social Media Marketing
Web support & maintenance
About The Client
The company is a family-run business specialising in selling high-quality fish, shellfish, and seafood to the public at affordable prices.
The goal was to help the company establish a strong online presence and develop an online customer base through effective digital marketing strategies.
As this was a start-up business the strategy was simple, investigate their competitors and beat them at their own game.
The client needed an e-commerce website that not only looked great, but also provided a seamless shopping experience for customers. We also had to ensure that the website was fully optimised for search, which would help drive traffic and increase sales.
We developed an e-commerce store that combined an attractive design with a user-friendly interface. We implemented features such as a streamlined checkout process, intuitive navigation, and clear calls to action to make the shopping experience smooth.
Our solution ensured that the website not only looked great but also helped drive sales and grow their customer base. The new order processing system led to a rewarding user experience and month-on-month increase in purchases during the first year
Collaborating closely with the client, we developed a distinctive colour palette that reflected their brand's identity and conveyed their values and mission.
In addition to the website development, we also helped Seafood Sensations establish a strong brand identity. We designed two logos, the first long form logo was created for the purpose of branding merchandise such as T-Shirts, leather pouches, etc and the other for the increasing need of simple mobile first design especially for social media marketing. The creation of two different logos with the same cohesive visual identity was challenging but as you will see when you scroll down we managed to reflect their commitment to providing high-quality seafood at an affordable price.
Seafood Sensations has a warm and welcoming personality that is reflected in their brand identity. The brand personality exudes a sense of trustworthiness, reliability, and expertise in their field, and the use of calming blue and green colours in their branding reinforces the feeling of freshness and purity associated with seafood.
01. Fish Knife Holder
04. Business Card
Desktop Home Page
The desktop homepage was designed to showcase the variety of high-quality seafood products offered by Seafood Sensations, while also providing a seamless shopping experience. The page was divided into distinct sections, featuring eye-catching visuals and concise product descriptions. A prominent search bar was placed at the top of the page, allowing customers to quickly find the products they were looking for. The homepage also featured a slider highlighting the latest offers and promotions. Additionally, customer reviews were prominently displayed to build trust and credibility. The overall design was aimed at conveying the brand's personality.
For the mobile version of the website, we had to ensure that the layout was clean, intuitive, and easy to navigate, while still maintaining the branding and design elements from the desktop version. We carefully selected font sizes, button placements, and image sizes to optimize the mobile user experience. We also included a simplified navigation menu and call-to-action buttons for easy access to the most important pages. The result was a mobile site that provided a seamless shopping experience, leading to increased sales and customer satisfaction.