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Seafood Sensations

Seafood Sensations was a new startup with no previous online presence. To establish a strong online presence, we had to build an e-commerce website, develop a brand identity, conduct social media marketing, and provide ongoing web support and maintenance.

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The project resulted in significant online sales and positive feedback from customers, demonstrating the success of the implemented solutions.

The Client

LAUNCH DATE

April 2021

PROJECT SCOPE

  • E-commerce website 

  • Web development

  • Brand identity

  • Advance SEO

  • Social Media Marketing

  • Web support & maintenance 

About The Client

The company is a family-run business specialising in selling high-quality fish, shellfish, and seafood to the public at affordable prices.

 

The goal was to help the company establish a strong online presence and develop an online customer base through effective digital marketing strategies.

The strategy

As this was a start-up business the strategy was simple, investigate their competitors and beat them at their own game.

THE CHALLENGE

The client needed an e-commerce website that not only looked great, but also provided a seamless shopping experience for customers. We also had to ensure that the website was fully optimised for search, which would help drive traffic and increase sales.

OUR  SOLUTION

We developed an e-commerce store that combined an attractive design with a user-friendly interface. We implemented features such as a streamlined checkout process, intuitive navigation, and clear calls to action to make the shopping experience smooth.

THE  RESULTS

Our solution ensured that the website not only looked great but also helped drive sales and grow their customer base.  The new order processing system led to a rewarding user experience and month-on-month increase in purchases during the first year

Colour scheme

Collaborating closely with the client, we developed a distinctive colour palette that reflected their brand's identity and conveyed their values and mission.

PURE BLACK

#000000

VERDIGRIS

#10B7BF

TIFFANY BLUE

#7CD7DC

GOLDEN GATE

#F54911

TANGERINE

#F5870E

PURE WHITE

#FFFFFF

Brand identity

In addition to the website development, we also helped Seafood Sensations establish a strong brand identity. We designed two logos, the first long form logo was created for the purpose of branding merchandise such as T-Shirts, leather pouches, etc and the other for the increasing need of simple mobile first design especially for social media marketing. The creation of two different logos with the same cohesive visual identity was challenging but as you will see when you scroll down we managed to reflect their commitment to providing high-quality seafood at an affordable price.

The Personality

Seafood Sensations has a warm and welcoming personality that is reflected in their brand identity. The brand personality exudes a sense of trustworthiness, reliability, and expertise in their field, and the use of calming blue and green colours in their branding reinforces the feeling of freshness and purity associated with seafood.

01. Fish Knife Holder

02. Video

03. T-Shirts

04. Business Card

Desktop Home Page

The desktop homepage was designed to showcase the variety of high-quality seafood products offered by Seafood Sensations, while also providing a seamless shopping experience. The page was divided into distinct sections, featuring eye-catching visuals and concise product descriptions. A prominent search bar was placed at the top of the page, allowing customers to quickly find the products they were looking for. The homepage also featured a slider highlighting the latest offers and promotions. Additionally, customer reviews were prominently displayed to build trust and credibility. The overall design was aimed at conveying the brand's personality.

Mobile devices

For the mobile version of the website, we had to ensure that the layout was clean, intuitive, and easy to navigate, while still maintaining the branding and design elements from the desktop version. We carefully selected font sizes, button placements, and image sizes to optimize the mobile user experience. We also included a simplified navigation menu and call-to-action buttons for easy access to the most important pages. The result was a mobile site that provided a seamless shopping experience, leading to increased sales and customer satisfaction.

The Statistics

Over the past year, Seafood Sensations has achieved remarkable results through our collaboration. The launch of their new e-commerce website has led to a substantial boost in both online sales and web traffic. Our advanced SEO tactics have successfully driven organic traffic, resulting in a significant month-on-month increase in organic search traffic within the first twelve months of implementation.

 

The social media marketing campaigns we ran resulted in a 30% increase in followers, with a significant amount of engagement and interaction with the brand. These impressive statistics are a testament to the success of our digital marketing efforts and the positive impact it has had on the growth of the Seafood Sensations brand.

455%

Increased site sessions

946%

Return on ad spend

959%

Increase in leads

167%

Organic search

Head Of Marketing

Jo 

"Creates a steady online revenue"

P4B Digital listened to our needs and exceeded our expectations by delivering a website that is stylish and extremely user friendly. As well as producing our social media marketing & online advertising that now creates a steady online revenue. They responded quickly to our queries, always found solutions to any issues and we can't recommend them enough! Great job”

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