Digital Marketing Strategies
A professional web design creates confidence in your brand, but the key to a successful website is the execution of a digital marketing strategy. This ensures your brand is found online and that wherever your customers are your brand is also there.
A professional web design creates confidence in your business, but the key to a successful website is the execution of a digital marketing strategy. This ensures your business is found online and that wherever your customers are your brand is also there.
What is the correct strategy for you?
Some businesses have a clear digital marketing strategy, where as others require more guidance. Regardless of the stage you're at we can help you refine or identify the plan with an aim to creating a successful digital marketing campaign.
All business brands are unique so there is no one-size-fits-all solution. We go back to the drawing board to find out what you'd like to achieve and what plans are likely to succeed. As long as you have a product or service that meets your target audiences needs we will have a credible & creative digital marketing strategy that'll put you ahead, whether it is Search Engine Optimisation (SEO), Pay-Per-Click ads (PPC) or Social Media Marketing (SMM) depends on your business goals.
There are currently 1.17 billion websites published on the internet which means you have a lot of competitors and choosing not to market your business guarantees your website will remain stagnant, and will cost you in the form of lost leads and lost revenue. Where as effective digital marketing will create brand awareness, grow traffic, make leads & make sales whilst making your business visible to its target audience. At P4B Digital we generate a healthy Return On Investment (ROI) that will exceed the cost of your marketing campaign.
Digital marketing can help boost the performance of your website even further with Targeted SEO, PPC Campaigns and SMM/Social Engagement, therefore we have rolled this service out to all clients.
We start by establishing your business goals and create a Digital Marketing Campaign for a minimum runtime of 4 months. Running a digital marketing campaign for less then 4 months won't allow your business to gain enough traction online as your target audience needs to be familiar with your brand. This is achieved by a selection of our most popular marketing strategies, as listed below...
Popular marketing strategies
Keyword & content marketing
Conversion rate optimisation
Search engine optimisation
Advanced SEO techniques
Social media marketing
PPC ad campaigns
Key Strategic Objectives
This is where we find out what you want to achieve with your new digital marketing campaign. All created by researching your industry, your business brand and your customers to establish your target audience, and how they best interact with you, and many other parameters.
See 5 parameters you should give some thought to whilst fleshing out your own digital marketing strategies...
1) User Personas
A user persona is a semi-fictional character based on your ideal customer and you can't have a successful marketing strategy if you don't know who they are. We identify who your customer is and what they are trying to achieve online by researching you and your industry. This data should also go towards the creation of the website that solves your ideal customers problem and makes your business the obvious solution to their problem.
2) Keyword research
This gives you an insight into what customers are searching for and the exact words and phrases that they use. Keyword research is the process of discovering words and phrases (e.g. “24hr emergency electrician”) that people use in search engines, like Google, Bing and Yahoo. This is the most important step of any SEO campaign and acts like a compass telling you where to go with your written and other content. Assuming or guessing what your keywords are will waste time, and cost you in the form of lost leads and lost revenue.
3) Content Strategy
Content strategy is the planning, development and management of written and other media on your website. Creating content that attracts your ideal customer via search engines can be extremely difficult, and the inclusion of the above keyword research is vital to the success of your website. This is where you need to excel to rank high on search engines therefore we collaborate to work out what content you and your ideal customer need and where it should appear. This seamlessly leads us to the structure of your sitemap & wire-framing.
4) The Sitemap
A sitemap is the model of a website's content. This is designed for both you and search engines for ease of navigation. The aim is to build the website around the content strategy and create a logical structure based on your businesses unique demands with clear calls-to-action that guide site visitors to your goal.
Wireframing (aka a screen blueprint) is a layout of the web pages that demonstrate what elements will exist on key pages. It forms the visual structure for each page but is devoid of colour, font style, logos or any design elements that will take your focus away from the site structure. We often start with an interactive prototype but where necessary a draft will be created to demonstrate accessibility and a logical structure.
Did you know?
If your website remains unchanged month after month, Google's search engine bots mark your website as having low relevance because the content is stagnant and no additional value is provided to your target audience. All this means you are less likely to show when searched for. To avoid this we suggest you maintain a blog or make changes to the website monthly. If you don't have the time or expertise inhouse we can do this as part of our Design & Content Support package.
Advertising on the internet increases your likely hood of showing up on search engines, even those you haven't advertised with. So even if your budget is small we always recommend you advertise on platforms like Google, YouTube, Bing, Facebook, Instagram & LinkedIn but make sure you've got everything in place before you start your advertising campaign. Get a free quote for details.
Advertising campaigns create brand awareness, grow traffic, make leads, sales or appointments whilst making your brand visible to its target audience. Simply follow these steps...
Create a product or service.
Create a trustworthy looking brand.
Get a stunning & functional website.
Get a presence on social media.
Create a digital marketing campaign.
Build a landing page for your advert.
Start a free advertising campaign.
Monitor your campaign accordingly.
Start a paid advertising campaign.
Now make contacts into customers.
This is one of the best routes to building a trustworthy ad campaign online. Contact us for details.
From: £595 / month
Social Engagement is where we offer a range of tried and tested services designed to present your business in the best possible light, ensuring you're chosen over the competition. From social media posts to managing your digital reputation.
From: £895 / month
From targeted social media ads (such as Facebook, Instagram & LinkedIn) to pay-per-click ads (on Google & Bing) we'll ensure your business is found online. Wherever your customers are we'll make sure you're brand is there.
From: £1,400 / month
Offering businesses the ultimate off-page digital marketing strategies by combining the power of 'Social Engagement' and 'Online Advertising'. This includes our customer promise of service levels tailored to your requirements.